Wednesday, March 30, 2011

Riding the Jersey Wave, MTV Wraps Quarter with Poufy High Ratings

Thanks to the outrageous Reality TV show Jersey Shore, Viacom's MTV has reached its highest ratings within the last 5 years.  MTV's young viewership jumped 27% from its first quarter in 2010.  The Jersey Shore's main demographic is viewers between the ages of 12-34.  Not only did the Jersey Shore's ratings top MTV's charts but it also beat the most viewed program on television at the moment, American Idol. 

Now that the show is MTV's highest rated show EVER we will continue to see the cast for a fourth season that will be filmed in Italy.  A major reason for a fourth season has to do with the huge fan base the show has created.  With 7.9 million viewers per episode, the Jersey Shore cast quickly rose to celebrity status and can been found on any magazine. 


MTV also has to thank their other Reality sitcom, Teen Mom 2, for their ratings success.  The program quickly became cable television's number 2 show and generates 3.8 million viewers per episode. 


Viacom's other popular TV station Nickelodeon reached a new quarter high in viewership thanks to a few of their new programs: "Bubble Gummies", "Max & Ruby", "Team Umizoomi", and "Go Diego, Go". Due to the success of Nickelodeon and MTV, Viacom's stocks in Wall Street are doing very well and have recently been selling for $ 46.65 a share. 



Article URL - Los Angeles Times

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